Fill out the contact form here for more information or to sign up for your free mobile app TODAY!

We have a list of mobile stats that every small business owner needs to be aware of. You’ve likely heard our constant harping on the fact that mobile is the hottest thing around, and is something that small business owners simply can’t ignore. There’s one main reason why we’re always saying that:
It’s true!
In case you don’t want to take our word for it, however, here are a few reasons to back up our point:

Mobile has beaten desktop.
This year, mobile Internet traffic exceeded desktop traffic. Not surprisingly, people don’t like rolling computer towers behind them on little carts when they’re out and about, so mobile devices have become the computers of choice for people that are on the go.
What has surprised people, however, is that people continue to use mobile devices once they get home. Chalk it up to familiarity, convenience, the fact that you don’t have to share them . . . whatever you like. But the fact is, mobile is more important than desktop, now. If your small business website isn’t mobile-optimized, you’re in trouble.

Mobile is growing fast, and continuously.
Traffic on the mobile web is growing at 3.5% each month! And 35% of smartphone owners say that they’re going to increase their usage of mobile Internet going forward. Taken together, you can conclude that tomorrow is very likely to be “more mobile” than today. If you’re waiting for the mobile trend to blow over, it might be time to throw in the towel and embrace it.

Smartphone users are now in the majority
Dumb phones are out there, but they’re no longer owned by a majority. Instead, most people who have a mobile device have a smartphone, which means that they have mobile Internet access and are hungry for apps.

Mobile devices don’t get left behind.
80% of Americans take their mobile device with them when they leave the house. In fact, 85% of Americans are never more than a few feet from their mobiles. If you want to meet consumers where they are, a mobile device is the surest channel available to you.

Mobile is local
94% of smartphone owners are looking for local info on their mobile, and 70% of these searchers have connected with a local business after a search. For a small business, this is a golden opportunity.

Mobile leads to sales.
This ties in to the last point. 70% of the people searching on a mobile device will make a purchase soon. If your business has a mobile-optimized website, you’re probably going to generate more revenue.
Do a search on your own mobile device now. Whose site functions better – yours, or your competitor’s? Don’t let a simple thing like that become a major disadvantage.

Mobile is overlooked by business owners.
Sadly, less than 5% of business websites mobile-optimized. If you want an easy way to pull ahead of the competition, mobile is it. And if you avoid it, remember that visitors tend to leave sites that don’t perform well on their mobile devices, and they don’t return.
In short, customers are lining up at your “mobile gates” in huge numbers.

Want more information? Fill out the contact form here for more information or to sign up for your free mobile app TODAY!

Congratulations to Jim Lester, Wright County Iowa, Emergency Management Coordinator. Jim was the lucky winner of the free 12 month VTT™ – Virtual Table Top site license drawn from random entries at the MediaTech vendor booth during the 10th annual Iowa Emergency Management Conference. We appreciate everyone that stopped by and signed up and hope that our platform will provide another tool to help them better plan, prepare and protect their people. Questions can be direct to John White at MediaTech by emailing or calling 641-856-8052.

First Lady Lunchroom - Michelle Obama

MediaTech, a Centerville, Iowa firm, announces award from the Iowa Department of Education for the procurement of School Meal Programs Reference Library and Web-based Tutorial Development Project, RFP #ED-MH079-01. The contract is expected to extend until at least late 2014.

At this time, Iowa does not have a comprehensive web-based resource for School Food Service personnel to access for guidance regarding the operation of a USDA School Meal Program. New Food Service Directors/Managers must navigate through several websites, manuals, and memoranda, all of which are not available in one central location. Currently, the Department offers a number of on-site and webinar training workshops around the state of Iowa to train new staff, update existing staff, and release guidance regarding new USDA School Meal Program regulations. These training opportunities are often not available on demand, and may only occur one time per school year. The comprehensive web-based reference library will provide a reliable resource, accessible at any time. In an effort to improve efficiency and efficacy of trainings, the Department seeks to develop web-based instructional tutorials. These tutorials will provide enhanced learning experiences, expanding upon reference library information. Additionally, the SA will have the ability to test comprehension and monitor completion as requirements for new Food Service Directors/Managers or as a component of Corrective Action.

See original RFP here

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Thank you to everyone that visited us in booth #35 at the 90th Annual Iowa State Fire School!

Congratulations to the Grand Mound, Iowa Fire Department. They were the lucky winners of the VTT™ – Virtual Table Top site license drawn from random entries at the MediaTech vendor booth during the 90th annual Iowa Fire School. We appreciate everyone that stopped by and signed up and hope that our platform will provide another tool to help them better plan, prepare and protect their people. Questions can be directed to John White at MediaTech by emailing or calling 641-856-8052.


What is an Exercise?

What is an Exercise?

An exercise is a focused practice activity that places participants in a simulated situation requiring them to function in the capacity that would be expected of them in a real event.  Its purpose is to promote preparedness by testing policies and plans and training personnel.

Exercises are conducted to evaluate an organization’s capability to execute one or more portions of its response plan or contingency plan. Many successful responses to emergencies over the years have demonstrated that exercising pays huge dividends when an emergency occurs.

In a comprehensive program, exercises build upon one another to meet specific operational goals. The aim is to provide competence in all emergency functions.

There are five main types of activities in a comprehensive exercise program:

  • Orientation seminar – An overview or introduction designed to familiarize participants with roles, plans, procedures, or equipment
  • Drill – A coordinated, supervised exercise activity normally used to test a single specific operation or function.
  • Tabletop exercise  A facilitated analysis and guided discussion of an emergency situation.
  • Functional exercise – A fully simulated interactive exercise that tests the capability of an organization to respond to a simulated event.
  • Full-scale exercise  Designed to evaluate the operational capability of emergency management systems in a highly stressful environment that simulates actual response conditions

These activities build from simple to complex, from narrow to broad, from least expensive to most costly to implement, from theoretical to realistic.  When carefully planned to achieve specified objectives and goals, this progression of exercise activities provides an important element of an integrated emergency preparedness system.

What Makes a “Good” Learning Objective?

The main thing to remember about objectives is that they must be clear, concise, and focused on participant performance.  They should contain:

  • An action, stated in observable terms.
  • The conditions under which the action will be performed.
  • Standards (or level) of performance.

In other words, an objective should state who should do what under what conditions according to what standards.

Thanks to everyone that stopped by our booth at the 10th Annual Iowa Homeland Security Conference

Thank you to everyone that stopped by our booth at the 10th Annual Iowa Homeland Security Conference. Please contact us for any follow up questions or information.

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Schools Need to Do more training!

Sandy Hook School Probably Well Prepared as Heroes Emerge After Massacre

By: Jim McKay on December 18, 2012

There are many more questions than answers about the shooting that took the lives of 20 kids and six administrators at Sandy Hook Elementary School on Dec. 14. But in general schools and businesses can and should examine their emergency plans and how they would respond, not only during a shooting, but also during various potential hazards.

Emergency plans should be for all hazards, not just for an active shooter situation and should include trainings that incorporate everyone associated with that school or business, according to Bo Mitchell of 911 Consulting.

“The chilling fact is it’s happened before and it will happen again,” Mitchell said. “One danger here is that we always prepare for the last crisis, so we are all preparing for Hurricane Sandy and the Newtown, Conn., massacre. Both are devastating, but employers have to prepare for all hazards — bomb threats, suspicious packages, bullying at work and bullying at school are examples.”

Mitchell said schools are employers first and most employers, including schools, are not well prepared. “For every one organization that is well planned and trained and exercised, there are 10 that are not,” he said. “Every employee has a legal right to review their employers’ emergency plan. That’s federal law.”

Mitchell said schools and businesses all have the same problem: they think they are well prepared but they’re not. He says there is ample research, done by the Government Accountability Office, the National Association of School Resource Officers and other national organizations that point to a lack of preparedness for K-12 schools and businesses.

The research shows that most schools have paperwork they call a plan but it’s not all hazards and they don’t train all their employees as required by federal law. “They’ll train “the team” but they don’t train all employees and for emergency purposes that’s the contractors, the cafeteria staff, the security people and grandma who volunteers in the gift shop,” Mitchell said.

“They should train coaches, temps, volunteers, everyone because when something goes wrong all those people will be considered employees at court, even if they didn’t get a paycheck.”

Mitchell said research indicates that schools aren’t well prepared because they don’t exercise. “Table top exercises, full-scale exercises done with and without emergency services in concert. Both are great and more is better and they aren’t doing it,” he said. “Some of this is ‘Oh, we’ll scare the children or we’ll scare the parents.’ That’s bull. Locking down a school is very difficult, but that doesn’t alleviate your responsibility to do that.”

The ‘Plan’

Every school principal will answer in the affirmative when asked if his/her school has a disaster plan. But is that plan being exercised or is it “on the shelf?”

“A lot of it is on the shelf, a lot of it isn’t all hazards, a lot of it isn’t trained,” Mitchell said. “OHSA [the Occupational Safety and Health Administration} says school is a workplace. It says before you’re a school, you’re a workplace and every employee shall be trained in emergency planning, annually in a classroom. This is not happening on a wide spectrum from Maine to California.”

The reasons vary, from lack of education, to politics to denial and of course, a lack of resources.

The feeling that “it won’t happen to us” is ubiquitous in the U.S., including schools and businesses. Couple that with the fact that school administrators aren’t emergency managers and parents of students going to those schools may not know what questions to ask those administrators about emergency plans and it equals lack of preparation.

“Public schools tend to turn to their police chiefs and fire chiefs, which is all well and good but they’re busy people and if all schools showed up at the police and fire departments, the system would collapse,” Mitchell said.

He also said politics play a role in that police and fire aren’t going to go to parents because they’d be going over the heads of boards of education. And boards of education are reluctant to turn to parents because they’re busy running schools and taking on security too is a daunting thought.

Mitchell said parents should ask school administrators if they have a plan, if it’s all hazards, if it conforms to the National Fire Protection Association 1600 Standard on Disaster/Emergency Management and Business Continuity Programs, and have they trained it annually in a classroom and have you trained enough people, including the grandma in the gift shop.

Mitchell said that as time goes on we’ll probably be looking at Sandy Hook as a school that was well prepared and look at the administrators who lost their lives as heroes. School administrators ran toward the gunman as they heard shots and teachers hid students while leaving themselves vulnerable.

“I have a feeling we’re going to find out they were well trained and well exercised and those six women who died were heroes,” he said. “They knew what to do and in so doing probably kept this from getting a lot worse, which is very cold comfort to those 20 kids who died.”


Permission to use or reference this story given with attribution and a link:

Tabletop Exercise Defined

VTT - All Hazards
The term “tabletop exercise” refers to the use of simulated crises or emergency situations that are designed to measure preparedness of officials, test the resiliency of the community’s response and ensure that all stakeholders in the community — from law enforcement, first responders and public safety personnel to schools, hospitals, private sector and critical infrastructure — understand their roles and the roles of others in dealing with an emergency. The exercises also “stress-test” plans to identify gaps and areas that may require improvements.

All Hazards

MediaTech’s VTT™ revolutionizes the tabletop exercise – Click Here for more details and contact us for a free demo and 30 day no obligation trial!